Chill-N-Reel® cooler/fishing

Chill-N-Reel started as an idea in 2017 while firefighter Jake Rutledge was on vacation, standing in waist high water with his drink in his hand. He simply decided he needed to figure out how to catch the fish swimming around him while just chilling -- and without putting his drink down!

By 2020 a news piece in Oklahoma helped launch the story about how Jake came up with his fishing koozie concept. After that, we started our ecommerce business, which was the ultimate catalyst to help get us on ABC's "Shark Tank." Now we've put Chill-N-Reels in hundreds of thousands of happy angler hands!